Food & Wine hired an unusual set of photographers to socially promote its Food & Wine Classic in Aspen, Colo., for a Tumblr campaign. They include lifestyle photographer Alice Gao, interiors photographer Noah Kalina, and Instagram portraits and landscapes specialist Chris Ozer, all of whom participated in "The F&W Classic Photo Project." "Brands are looking for influencers to help tell their stories in new and interesting ways," says Lee Brown, Tumblr's global head of sales.

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