Google's AdMob mobile ad network has been updated to include a Conversion Optimizer tool allowing developers to better judge their cost per acquisition, Anthony Ha writes. A Mediation feature makes it easier to display mobile ads from various ad networks. Local payment is easier via a currency converter. "You can look at the platform and start to imagine missing pieces -- one of the areas where we know that we have more work to do is tracking and analytics," says Jonathan Alferness, director of product management.

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