The key to creating a memorable launch party for your startup is to do something unique that reflects the nature of your brand, according to Rick Farman, co-founder of Superfly, which is responsible for the massive Bonnaroo music festival. "The same creativity you would apply for coming up with the concept for your startup, you have to use that creativity and apply it to an event that would be celebrating it," he said. In addition, you must choose a good location, plan ahead to deal with potential problems and gather feedback so you can make your next event even more successful, he said.

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