Innovation is an expedition, just like Christopher Columbus's discovery of the New World or Neil Armstrong's moon landing, writes Gijs van Wulfen. To succeed, innovators need to develop "the urgency of [Ferdinand] Magellan, the meticulous planning of [Roald] Amundsen, the focus of the Apollo program, the courage of Columbus and the teamwork of [Edmund] Hillary's conquest of Mount Everest," he argues.

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