Business news publisher Kiplinger increased tablet views of its site 133% and increased average visit times to eight minutes with a tablet-focused redesign using HTML5. The company opted for a tablet site over a mobile application due to its greater suitability for long-form journalism and because it allows for full-page ads delivered through OnSwipe. "Tablets provide a great opportunity for some magazines to create a dazzling user experience that some subscribers may find preferable to print," said Kiplinger's new-media director, Doug Harbrecht.

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