Marketing sustainable products requires a hard look at the supply chain for green ingredients, this article says. "Sustainable/ethical sourcing has evolved within the industry as the level of transparency expected by consumers and the kinds of due diligence expected by regulatory agencies has changed," said Cindy Angerhoffer, Aveda's executive director of botanical research. Method has all of its ingredients evaluated in 17 areas, including reproductive effects, biodegradability and bioaccumulation.

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