6/12/2013

Mobile advertising is cannibalizing desktop search and display faster than expected, according to eMarketer. U.S. digital ad spending directed toward desktops is expected to peak next year at $35.39 billion, then decline thereafter through 2017, while mobile ads should reach $11.76 billion in 2014 and rise to $27.98 billion by 2017, fast approaching desktop's $32.51 billion.

Full Story:
eMarketer

Related Summaries