Nickelodeon has been defiant in the face of pressure on the children's network to follow rival Disney with a marketing blacklist of less nutritious food. The Viacom network says nutrition is not its area of expertise, and that voluntary efforts to curb the advertising of some sugary foods and drinks have already reduced the bottom line. Food advertising is down 45% since 2008, according to network executives, and now represents 18% of annual sales.

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