The U.S. and other major oil importing companies have the power to break the oil industry's stranglehold on the fuel market by working together to cut petroleum demand and invest in alternative fuel infrastructure, according to Carl Pope, a former CEO and chairman of the Sierra Club. Replacing less than 7% of the global oil demand with alternative fuels would be enough to dramatically drive down retail gasoline prices, Pope writes. However, this will happen only "if we first ensure that those [who] compete with Big Oil can get their products into the marketplace, that there are vehicles to use them and pumps to fuel them," Pope states.

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