Personal-lines insurers need to focus on growing population segments while adjusting to other groups' shifting habits spurred by the economic downturn, Conning said in a report. The senior segment is expected to expand rapidly because of baby boomers joining the "over-65" group, Conning said. "While this segment is appealing due to its growth prospects, its insurance needs and its ability to pay for risk-management products and services, there are a number of risk factors that make this segment challenging," such as personal auto risk, the report said.

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