As the number of pay-TV homes approaches 1 billion by 2017, global demand for satellite TV services will continue to grow, especially in emerging markets, according to a report from Multimedia Research Group. While pay-TV growth in the U.S. is flat, satellite's focus on "underserved" markets will help it continue to grow, according to Joseph Widoff, executive director of the SBCA. "As far as the U.S. market is concerned, satellite TV providers continue to experience growth even in the first quarter of this year, while other pay-TV providers are struggling," Widoff said.

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