Shawn Reed's small business, which fashions leather products such as watchbands and wallets, harkens to an earlier time. But Reed also has a foot firmly planted in the world of high tech, using AudoCAD on a Mac Pro desktop to create designs and the WordPress e-commerce platform WooCommerce to conduct business. Still, challenges remain. Reed has struggled to decide whether to contract out certain tasks and wonders whether he picked the right hosting service for his business.

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