Spending on sponsored digital advertisements is projected to increase 22.1% this year to $1.88 billion, according to eMarketer. The spending boost comes as marketers continue to warm to native ads and sponsored content on sites such as BuzzFeed, Mashable and The Wall Street Journal. Total spending on sponsored digital ads currently makes up less than 5% of the market, although eMarketer notes that other estimates are lower because they don't include mobile sponsorship dollars in those figures.

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