Unlocking the benefits of Big Data is more than an exercise in technical prowess and requires a diverse team of individuals, including creative types who are able to think outside the box and rely on insight more than analytics, Jeff Bertolucci writes. According to Scott Gnau, president of Teradata Labs, pigeonholing Big Data talent into a narrow skill set marginalizes these "artist explorers" who help turn data into operational strategy and provide direction for successful innovation.

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