7/12/2013

Social conversations among customers provide strong avenues into understanding customers and figuring out who influences them the most, writes Carter Hostelley, founder and CEO of Leadtail. Hostelley writes that social media use can improve a company's marketing efforts because it provides insights, including which digital platforms are good promotion areas and who are thought leaders in different industries, and it can also aid in the development of buyer personas based on the content users share.

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