Papaya Mobile is adding transparency to its AppFlood cross-promotion network, giving application developers greater accountability and command over their apps, Dean Takahashi writes. Offerings like Open Direct Deal Network, Multi-Dimension Analytics, and Ad Network Mediation will help developers get a handle on how their apps make money, particularly when they've resorted to ad networks and cross-promotion middle-men. "We believe the visibility and insight now provided by AppFlood puts us well ahead of the competition, and finally gives developers the level of transparency and control they need," CEO Si Shen says.

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