Fox Sports 1, once it gets through its Aug. 17 launch, will begin the search for an agency of record or develop an agency roster. The forthcoming national sports network, which is using Pereira & O'Dell on a project basis, aims to develop a campaign as memorable as Wieden+Kennedy's "This is SportsCenter" for ESPN, according to Robert Gottlieb, marketing chief for Fox Sports Media Group.

Related Summaries