Package designers can improve the effectiveness of their front-panel package design by following several guidelines, including exploring the environment of competition, keeping it simple and planning for future brand extension, writes Ron Romanik.
Wrigley is seeking patent protection for a gummie formulation that does not harm teeth and contains only natural ingredients. The maker of Life Saver and Starburst brands said the gummies don't have a laxative effect, and require no compromise on taste or quality.
Chocolate consumption in Russia is growing fast, with over 80% of consumers eating chocolate regularly, according to Leatherhead Food Research. The growth is driven by increased interest in foreign brands and products.
Chocolate-makers in Australia must be alert to fast-changing tastes, said Market Researcher Roy Morgan. In the year ending March 2013, the percentage of Australians 14 years old and over who ate chocolate bars in an average span of four weeks decreased to 49% from 53% in the year ending March 2009. However, Cherry Ripe, the nation's oldest chocolate bar, remains its most popular.