Madeleine Chocolate, which opened eight months after it was shuttered by Hurricane Sandy, faces increased competition as retailers found replacements for Madeleine's products. The company had to close its factory in the Rockaways in Queens, N.Y., after the October 2012 storm, which hit at the height of holiday production.
Package designers can improve the effectiveness of their front-panel package design by following several guidelines, including exploring the environment of competition, keeping it simple and planning for future brand extension, writes Ron Romanik.
Hershey said chocolate sales in China were up 11% for the year, with Mexico and Brazil also posting strong gains. "Outside of the U.S., our international business was relatively in line with our forecast," said Hershey CEO John P. Bilbrey. "The category is developing nicely, with constant consumable and take-home pack types accelerating and outpacing gifting."
Wrigley is seeking patent protection for a gummie formulation that does not harm teeth and contains only natural ingredients. The maker of Life Saver and Starburst brands said the gummies don't have a laxative effect, and require no compromise on taste or quality.