Depending on the quality of work you do, online reviews can either be an asset or a black mark for your business, writes Steve Strauss. "Do good work, have a good business, and online reviews are your best friend," he writes. "Run a bad business, rip people off, and online reviews can be your worst nightmare." It's a good idea to monitor Yelp and social networking sites and to encourage satisfied customers to leave positive reviews, he writes.

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