7/8/2013

In the Asia-Pacific region, mobile is a big story but mainly in the context of how it works with other media, Rohit Dadwal, managing director of the MMA's Asia-Pacific arm, said in an interview. "Mobile is not developing in a vacuum. We’re seeing how in a very small market like Vietnam, mobile is being increasingly driven by video, and how rich media is driving mobile in more developed markets like Australia," he said.

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