Edward Shirley will head Bacardi's liquor business after he worked for more than 25 years at Gillette, which is now owned by Procter & Gamble. Shirley plans to create a strategy to make Bacardi an international brand while entering new markets.
Procter & Gamble is working to make its billion-dollar brands more local, accessible and affordable in India. Vicks cold medicine and Ariel detergent already dominate, and the company has successfully introduced Pampers, Whisper, Olay, Duracell and Gillette.
Procter & Gamble is turning its attention to men's skin care with the launch of ProSeries, a line with a thermal scrub intended for use before shaving, an after-shave moisturizer, a face wash and a moisturizer with sunscreen. The four products make up the first skin-care line introduced by P&G for men since it acquired Gillette five years ago.
Procter & Gamble has purchased nearly 70 retail outlets with its acquisition of the Art of Shaving high-end men's grooming business. The move gives the company the opportunity to learn more about retail, which it has only dabbled in before.
Procter & Gamble is expanding its Venus shaving line with the introduction of the Venus Spa Breeze System, Venus Spa Breeze Disposables and Satin Care Lavender Kiss shaving gel. Spa Breeze comes with refill cartridges, the disposables have a shave-gel bar, and the gel is lavender-scented.