Procter & Gamble is turning its attention to men's skin care with the launch of ProSeries, a line with a thermal scrub intended for use before shaving, an after-shave moisturizer, a face wash and a moisturizer with sunscreen. The four products make up the first skin-care line introduced by P&G for men since it acquired Gillette five years ago.
In an effort to promote its new 100-chip Pringles cans, Procter & Gamble is rolling out a sweepstakes geared toward getting consumers to show how they eat their Pringles chips. Winners of the online contest, dubbed "100 Ways to Enjoy Pringles" and created with ad agency Grey Group, will get $100 gift certificates or the chance to attend a New York food festival.
Procter & Gamble has acquired the Art of Shaving, a brand of high-end men's shaving products with 36 stores. The companies had worked together to create the Fusion Chrome Collection of razors and accessories. P&G purchased Gillette in 2005.
Procter & Gamble is expanding its Venus shaving line with the introduction of the Venus Spa Breeze System, Venus Spa Breeze Disposables and Satin Care Lavender Kiss shaving gel. Spa Breeze comes with refill cartridges, the disposables have a shave-gel bar, and the gel is lavender-scented.
Procter & Gamble CEO A.G. Lafley says the details of the acquisition were hammered out one-on-one with Gillette CEO Jim Kilts, which included discussions of corporate culture and product synergies. He believes P&G's experience in the beauty-care business can help propel the Gillette brand to the next level.