Pinkberry is aiming to drive mobile application downloads with an e-mail campaign, writes Rebecca Borison. The Los Angeles-based frozen yogurt chain says the app is the center of its loyalty program and provides scan-to-pay as well. "We communicate the app availability to our engaged customers via email lists because we believe they appreciate hearing news about the utility and functionality of the app," says Pinkberry's Laura Jakobsen, senior vice president of design and marketing.

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