The Jacksonville Jaguars have announced a five-year sponsorship for Publix Super Markets to become the NFL team's official supermarket. The deal includes a tailgating platform, signs throughout the stadium, a pregame radio show being renamed the "Publix Tailgate Show," and player and cheerleader appearances at Publix stores. "Tailgating is synonymous with football, and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year," said Scott Massey, the team's senior vice president of corporate partnerships.

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