Business battles are won and lost on the front lines, so that's where CEOs need to focus their attention, says Fred Hassan, chairman of Bausch & Lomb. If you can win over your company's front-line workers, you'll find the rest of your job gets a whole lot easier, Hassan explains. "If they start to see themselves as ambassadors as opposed to shop stewards, it totally changes the productivity of the whole organization," he says.

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