Stretch goals can be counterproductive, says Andre Durand, CEO of Ping Identity. There's no point teeing your workers up for slam dunks, but neither should you set seemingly impossible goals. "You tend to work harder when you're winning. So you have to make sure that when you're setting goals for people and the organization, they aren't so far out that they're unachievable, which will leave people demoralized," Durand explains.

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