8/26/2013

Not all binge viewing is the same, and understanding the differences between those who consume content in one gulp and those who take more time "could have consequences for establishing business models that reflect the new realities of video consumption just beginning to take shape," writes Andrew Wallenstein. "It could be the companies that already appreciate the value of creative bundling -- pay-TV distributors -- who figure this out first," he writes. "Maybe laying back while the first movers do the experimenting for them will turn out to be an advantage."

Full Story:
Variety

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