Disney Channel's animated series "Gravity Falls," which mixes comedy with a "Lost"-like tone, is gaining momentum via social media as fans try to unravel its mysterious plot lines. "We focused on getting the TV show right -- building great characters in a fun, specific world. Once you get people to love the characters and the world, then you get them to engage in other ways," said Eric Coleman, senior vice president of original series for Disney Television Animation.

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