The Sustainable Forestry Initiative is being accused of using eco-labeling standards that are less rigorous than those applied by the Forest Stewardship Council. The small print in the SFI standard gives companies more wiggle room, critics say, and the existence of divergent standards makes it harder for consumers to figure out which products are eco-friendly. "[F]or environmentally conscious consumers without a Ph.D. in forestry, it can all be frustrating," writes Pamela Cuthbert.

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