To get management's green light for an effort aimed at greater sustainability, company executives need to be able to make a clear, simple business case for the project, said Erin Billman, principal, and Julie Menter, manager, of Blu Skye Sustainability Consulting, at last week's Global Sustainability Summit in Seattle. The pitch to change a business practice toward sustainability must be "simple and pithy," said Billman. "If you can't say it in one short sentence, refine it, [but at the same time], frame it as expansively as possible. Why is this something that needs to happen now?"

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