8/26/2013

General Motors will advertise in the 2014 Super Bowl after a one-year break, as it seeks to highlight its launch of about a dozen new vehicles in its Chevrolet line. The move reverses the policy of former GM Chief Marketing Officer Joel Ewanick, who made headlines with decisions to avoid Facebook and the Super Bowl as ad platforms. "The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans," said Tim Mahoney, Chevrolet's global chief marketing officer.

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Variety, Bloomberg

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