Fiat and Conde Nast are banking on the latter's GQ as being more lifestyle than magazine with announced plans for a special Fiat 500c GQ edition. The GQ car will be revealed at the Concorso Italiano auto show in Monterey, Calif., and comes paired with a Fiat-sponsored "How GQ Are You?" competition where readers upload personal photos in their most stylish digs in order to win the GQ Fiat this December.

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