8/28/2013

Successful influencer campaigns depend first on identifying who is driving conversations; this research can be done with programs such as LittleBird, Traackr and Appinions, writes Jenna Dobkin. After your company has located the influencers related to your brand, cultivate a relationship and keep track of what they're saying, and don't neglect to measure the outcomes of your influencer campaign, Dobkin adds.

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