Gmail's development of three separate inboxes doesn't have to relegate marketing efforts to the Promotions inbox, if marketers take a few steps to improve their e-mails and make their customers more aware, writes Sundeep Kapur. E-mail changes include balancing HTML and text, encouraging user interaction and authenticating the sender ID. Companies should also encourage users to move messages to the Primary inbox through good subject lines and calls to action.

Full Story:

Related Summaries