Analyzing your blog's reach is crucial if you want to make the most of it as a marketing tool, and that means understanding who's reading it and where they're coming from, writes Amy McIlwain, president of Financial Social Media. She suggests using a free Google Analytics account to measure page and post views and to dig deeper into traffic and referral services. "A business blog is a chance to address prospects, clients and the public at large," McIlwain writes. "Make sure you know whether yours is hitting the mark so you make the most of this important marketing tool."

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