Redesigning a company website requires taking into account perspectives, opinions and instructions from multiple departments across a business, so learning how to keep everyone from the C-suite to the technology department happy is a must, Meghan Keaney Anderson writes. When the sales team says they want the site to bring more Web leads, for example, a designer needs to be able to show a clear conversion path on the site, she writes. Other stakeholders include the marketing department, the search engine optimization specialist and the customer.

Full Story:

Related Summaries