Most consumers, some estimate up to 75%, who purchase a single bottle of wine make their decision based on the front label, but the most useful information is found on the back label, writes this author. More and more wineries are providing more information on the back label of a wine bottle about the winery or vineyard from which it originates, its taste or body, some of the ingredients and even the supply chain that got the wine to the shelf, or food-pairing suggestions.

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