Hotels in Palm Jumeirah say that Dubai needs to better market the region as a tourism destination -- and China should be a target market. "It starts right from the top from the Dubai Department of Tourism and Commerce Marketing level. I think there are a lot of opportunities [for us to] actually grow as a destination and if the destination is not behind it, then you need to go behind it individually or as a company," said Stephan Schupbach, general manager at the Jumeirah Zabeel Saray.

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