McCann Erickson Worldwide's first campaign as the U.S. Postal Service's creative agency highlights Priority Mail package deliveries, not letter volume declines. The "Priority: you" ads give a nod to the USPS' unofficial creed with an announcer saying, "Staying warm and dry has never been our priority." The online, print and TV campaign focuses on "one of the bright spots in the Postal Service's future," said Nagisa Manabe, executive vice president and chief marketing and sales officer at the Postal Service.

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