8/14/2013

Taco Bell has unveiled the Fiery Doritos Locos Taco as the much-anticipated addition to its line of Doritos-based offerings. The new flavor will be in stores Aug. 22, with a marketing campaign from Deutsch L.A. set to launch the following week. "We partnered with Frito-Lay to create a DLT that delivers heat, but with a twist. ... Mirroring the flavors of a regional spicy Doritos chip, we made a few changes based on customer feedback -- including the use of a red shell and a more descriptive name -- to create Fiery DLT," said Taco Bell President Brian Niccol.

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