Experts speaking during a webinar by the Hospitality Sales & Marketing Association International advised hoteliers to test a variety of rates strategies to come upon the most effective approach for their property. Testing doesn't even have to involve changing rates alone, one expert says. "Don't be afraid to challenge yourself because often the others on the revenue-management team won't because they won't know how or what to be asking," said Janelle Cornett of TPG Hospitality.

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