Nielsen reported that Fox Sports 1 averaged 1.7 million viewers during its first prime time, which featured "UFC Fight Night: Shogun vs. Sonnen." Fox Sports said its channel performed better in prime time than the four major broadcasters among adults and men 18-to-49 and 18-to-34. Success was due in large part to UFC and its fans, said Bill Wanger, Fox Sports' executive vice president of programming and research.

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