Unit sales of better-for-you beverages in convenience stores have increased 28.2% since last year, according to the latest numbers from IRI. “In general, the market for healthy refreshments -- including beverages that are natural, organic or low in calories -- is outperforming the overall beverage market,” said Gary Hemphill of Beverage Marketing Corp.
Viva Beverages chief executive officer and president Kevin McClafferty is stepping down from his post, he announced this week. McClafferty served as the CEO of the relaxation drinks maker since December 2011.
Relaxation and energy drinks manufacturer Bebida Beverage has inked a deal with HT Hackney to distribute its products to the thousands of grocers that Hackney supplies in the eastern U.S. Bebida Beverage chief Brian Weber said the company's KOMA Unwind beverages and Relax5 energy shots are headed to Hackney's 30 distribution centers in 11 states and that projected growth is now well ahead of schedule thanks to the new deal.
Acid, not carbonation, is the source of soda's sharp taste, according to a study published in the journal PLOS One. The findings may create opportunities for beverage makers to adjust their formulas to appeal to people with a reduced sense of taste. "Flavor is a complex interaction between taste, smell, touch, pain, sound and visual aspects. If we can understand how those interact, we can tweak some of them to create a more desirable flavor profile," said Paul Wise, a psychologist who led the study.
Beverage-makers are betting on children as the next lucrative market for better-for-you drinks and turning out low-sugar drinks with an emphasis on flavor and hydration. Youthtopia Beverages' Alley Oop sports drink focuses on functionality with vitamins and electrolytes. Coconut water brand Vita Coco recently launched Vita Coco Kids, which offers flavors such as Apple Island and Very Cherry Beach geared toward children ages 2 through 8.