Nestle Waters North America uses the term "Creating Shared Value" in its sustainability report -- but is "CSV" really a useful substitute for CSR? Corporate-affairs executive Heidi Paul says CSV is shorthand for making the biggest impact you can without sacrificing your bottom line. "Our research indicates that if people don't have access to bottled water, 63% say they will buy some other beverage from a package instead, often a sugared or caloric drink with a greater environmental impact," she said.

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