AT&T was met with considerable backlash after it tweeted an image on Wednesday, the 12th anniversary of the Sept. 11 attacks, of a cellphone taking a snapshot of the twin beams of light memorial. Users quickly called the tweet a "shameless" plug, and the carrier removed the picture and posted an apology. Several other brands gained attention for their 9/11-related tweets and use of hashtags such as #NeverForget. "Unless you're bringing something of value, the easy thing is just to keep your mouth shut," advises David Berkowitz, chief marketing officer at MRY.

Related Summaries