Billy Casper Golf recently procured Women on Course, a professional networking organization that exposes women to the benefits of playing golf.
“While women represent nearly 50% of the population and reportedly 85% of consumer purchases, the demographic comprises only 19% of golfers,” says Peter Hill, chairman and CEO of BCG. “Women on Course removes the intimidating barriers that cause females to overlook the game, and Billy Casper Golf’s programming will drive new and existing players."

Related Summaries