Tepid customer interest means most Burger King locations will stop carrying Satisfries, a more health-conscious but also more expensive version of regular french fries. The fries are one of many healthy fast-food options to flop, including a low-fat McDonald's burger, an organic Pizza Hut pie, and a Dairy Queen frozen yogurt option.
Satisfries will be phased out at about two-thirds of Burger King's franchised units in the U.S. and Canada, while 2,500 restaurants will make the lower-fat, lower-calorie french fry offering a permanent menu item, the company said Wednesday. A small order of Satisfries, which launched last September, costs 30 cents more than the chain's regular fries.
Burger King today is rolling out a new french fry product at all U.S. locations in an attempt to offer a healthier treat -- and it's touting them as having 30% fewer calories and 40% less fat than fries from McDonald's. Burger King said the smallest-size "Satisfries" will have 190 calories -- although they will retail for roughly 25 cents more than its regular fries. The Satisfries are crinkled in order to "mitigate confusion" from its regular fries, said Eric Hirschhorn, chief marketing officer for Burger King North America.
Burger King is set to introduce the French Fry Burger. The offering consists of a traditional hamburger topped with french fries. It is a way for the chain to make inroads in this market, as the trend has already taken hold among students and Burger King already has ingredients in house.
Candy, snack cakes, pretzels and most cookies all could be banned from schools under new federal regulations regarding snacks sold on campus, including in vending machines. Other items, such as high-calorie sodas and sport drinks, plus some juice drinks and most ice creams also could be banned. In their place, schools could sell such things as baked potato chips, granola bars, cereal bars, trail mix, dried fruits, fruit cups, yogurt, sugarless gum, 100% fruit drinks and baked lower-fat French fries.