There's a lot of terrible content-creation advice out there, relying on vague ideas that don't give any real guidance, David Spark writes. Some of the worst offenders include mandates to create everything as video content regardless of the audience, making interns build content, and calls to "create great content" that provide no tips on how to make content great. Also beware the viral-content trope, because most of it will do nothing to help a business, Spark writes.

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