Ford is rolling with HTML5 programming for its Transit Combinator mobile website. Brian McClary, Ford digital marketing manager, says the effort was undertaken to make the Combinator go "beyond a simple model reveal" and allow such variations as body type, wheelbase and height. "The new features showcased in the Transit Combinator fit with our overall Ford mobile strategy as we always look to see how we can build relevant product experiences into our existing platforms," McClary says.

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