9/24/2013

Thousands of people signed up to watch a narrated video of an open-heart surgery from Memorial Health Care System in Chattanooga, Tenn., and participate in an online chat with the lead surgeon. Meanwhile, Arnold Palmer Hospital for Children in Orlando, Fla., provided 46 social media updates of a heart graft on a 3-year-old. Both are examples of compelling medical marketing that build credibility with physicians and patients, Jonathan Catley writes.

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