The modern workforce is smarter, more connected and more tech-savvy, raising the bar for individuals hoping to get ahead, writes Dan Schawbel in "Promote Yourself: The New Rules For Career Success." The key is to acquire a broad skill set and apply it in a distinctive and uniquely valuable way, Schawbel argues. "Being average won't get you noticed. It doesn't matter what field you're in ... you need to find a way to make a unique contribution, add value, and stand out," he writes.

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